Newly Opened!「MAX BRENNER CHOCOLATE BAR」at Omotesando Hills! 表参道ヒルズにオープンしたの「マックスブレナー・チョコレート・バー」

Just open in November last year, Max Brenner flied over to Omotesando Hills all the way from Israel, introducing Tokyo to a new way of enjoying chocolate. Haven’t you heard? Now we eat chocolate on Pizza!! 

Chocolate Chunk Pizza
「チョコレートチャンクピザ」(1,800円、1/2サイズ950円、1/6サイズ350円)
source: http://news.mynavi.jp/articles/2013/11/29/maxbrenner/

I saw this on the news this morning and think if any of you is a chocolate addict, then you really really shouldn’t miss this! Using pizza dough as a base, sprinkle some milk chocolate on top, pass it under hot oven til the chocolate melts, then sprinkle with white chocolate and LOADS of mashmellow, pass the whole architecture under the hot oven again to grill the soft white clouds to perfection. Anddddddd…..YES! you have your own “chocolate chunk pizza!” (or maybe you should bring a couple of friends over lol)

Another interesting chocolate treat that I’ve never seen before is this: Chocolate syringe!? 「チョコレートシリンジ」(500円) This is totally a dream come true for children! Think about being able to shoot all that sweet stuff directly into your mouth!

Check out its website here: http://maxbrenner.co.jp/

I found this brand very interesting after reading more into it. It has a very unique principle and business point of view. Max Brenner aims to liberate ways of eating and enjoying chocolate by lifting any boundary of traditional way of thinking about it. There are 4 ethos (written on their website but I’m just gonna give some shortcut here): 

  1. Chocolate Without Boundaries (チョコレートには国境も形式もない)
  2. Enjoy to The Max(チョコレートを最高に楽しもう!)
  3. Chocolate is Good for You(チョコレートは心にも⾝体にもうれしいもの)
  4. Itʼs Simple…All You Have To Do is Love Chocolate(シンプルにチョコレートを愛して)

Really interesting way of differentiating itself from other chocolate specialist shops! Of course, apart from the chocolate pizza and chocolate syringe I introduced above, there are more fun menus waiting for you chocolate lovers at the shop! (like chocolate fondue?? ;P)

Don’t hesitate to post some comments if you have gone there! 

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