In fact, coconut water is a health trend that started quite a long time ago in the West, but it seems that this trend is just about to boom in Japan. There are imported products that I saw before in Seijo-ishii supermarket, but now Morinaga has taken the market opportunity in its own hands and has launched its very own coconut water line called “Tropic Coco”!
Now sold in almost every combini since its launch on April 22nd, it is a new choice for female early adapters who now have more choices than just veggies drinks or collagen drinks. With 95 kcal per box (330 ml), it boasts health benefits such as Calcium, Magnesium, and lots of other nutrients; accentuated with honey and juice; helps hydrate your body in many scenarios and lifestyles; provided with a cap ready to drink and an easy-to-grip box shape. Could be kept up to 70 days before opened. (from http://www.tropicoco.jp/product)
Let’s see how long this trend will continue, and whether it would be the next health halo in Japan!
Keep an eye on it Japanese girls!